James McDonald is a London based freelance Design Lead, Art Director and Multidisciplinary Designer specialising in digital and print media.

He strives to create beautiful, intuitive and highly crafted work that solves problems and combines a considered approach and emerging technologies.

With over 15 years industry experience, his clients have ranged from world-renowned luxury brands to smaller independent labels, large agencies to small studios and everything in-between.


Areas of expertise include Art Direction, Graphic Design, Branding and Web and Digital.

Brand Strategy, Identity, Name Development, Tone of Voice, Range Architecture, Style Guiding.

Art Direction: 
Photography, Styling, Film/Video, In-store / Installation.

Design for Print:
Graphic Design, Labelling & Packaging, Advertising for Print and Collateral, Large Format, Corporate Stationery.

Digital Design:
Website Design, Responsive Design for Desktop, Tablet and Mobile.



Selected Clients

Tiba + Marl, YMC, French Connection, Great Plains, Monica Vinader, Alex & Alexa, Osborne & Little, Pringle of Scotland, Candy & Candy, Burberry, Dazed & Confused, Zespa, Farah, Travel Fox, Buba London, Olive Loves Alfie, Smalls Merino, Bridge Yachting.

For work samples please email.